How segmentation can take Patient Access to the next level

How segmentation can take patients to the next level

Curious how segmentation can take Patient Access to the next level?

On January 24, experts Kelley Blair, nThrive senior vice president and general manager, Mid-America, and Erica Franko, nThrive senior vice president and managing director, Advisory Services, discussed how you can take patient segmentation beyond propensity-to-pay, meeting patients where they are to create tailored solutions they can embrace.

In this Webinar on Demand, you'll learn how to:

  • Move beyond propensity-to-pay when segmenting patients
  • Increase cash collections while improving patient experience
  • Utilize patient segmentation to reduce costs in your revenue cycle

Who should attend?

While Patient Access is traditionally the focus of the Chief Financial Officer, Vice President of Revenue Cycle Management, Director of Patient Access and Director of Patient Financial Services, it now plays a broader role, from Patient-to-Payment℠, in today’s health care environment. We also encourage those who are involved in quality, performance improvement, regulations, managed care, compliance, clinical documentation, health information management, population health or another related initiative to attend.

Want to join us for future Patient Access educational webinars? Let us know here.

For a transcript of this webinar, go here.


Kelley Blair

Senior Vice President and General Manager, Mid-America, nThrive

Kelley Blair joined nThrive from Adreima in December 2016, leading the design and strategy of the company's service portfolio. As Executive Vice President of Adreima's client organization, she led business development, marketing and client services.

Erica Franko

Senior Vice President and Managing Director, Advisory Services, nThrive

Franko leads a team of experts who partner with health care organizations across the nation to address revenue cycle issues impacting profitability and patient satisfaction. This includes working with hospitals and health care systems to optimize nThrive's full portfolio of Patient-to-Payment℠ solutions, from the first patient interaction to revenue recognition.

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