Value-Based Care for America’s Rural Communities

Value-Based Reimbursements in Rural Health Care Markets

CMS has said that “The MACRA Quality Payment Program (QPP) will play an instrumental role in continuing to improve access to care and population health for patients living in rural areas by encouraging providers to deliver data-driven, value-based services.” Are you looking to understand MACRA requirements and initiatives for MACRA Year 2?

In this webinar, we explore the areas of MACRA that directly impact Rural and Critical Access care providers, as well as highlight opportunities/advantages included in “Year 2” (2018) of the program.

Learning Objectives:

  • Clearly define MACRA as it pertains to small and rural practices
  • Explore ways that rural care providers can compete and succeed in a value-based environment
  • Highlight the unique economics of health care in rural America and what this means for the near future

Who should attend?

Value-based care directly impacts physicians and clinical providers. It’s also integral for efforts surrounding population health. If you are involved with CDI/HIM, quality, performance, regulations, managed care, compliance or other related initiatives, we encourage you to attend.

View our complimentary on-demand webinar series to learn more about MACRA.

Interested in being notified about our future MACRA educational webinars? Let us know here.


Moshe Starkman

Senior Director, Value-based Reimbursements, nThrive

Moshe Starkman is a senior director at nThrive, specializing in value-based reimbursements with an emphasis on MACRA and bundled payments. He is an accomplished small business owner and popular public speaker. He has over 20 years of experience as a software architect and has developed solutions for several medical societies, the United States Postal Service, a team of former FBI investigators, and two leading presidential campaigns. Between his knowledge of the industry and his technology savvy, Moshe is a sought-after leader in the transition to value-driven health care throughout the U.S.

Dr. Carl E. Couch MD, MMM, FAAFP

Chief Medical Officer, nThrive

Dr. Carl E. Couch MD, MMM, FAAFP, is chief medical officer for nThrive. In his role, Dr. Couch is responsible for industry thought leadership, building relationships and strengthening nThrive’s industry presence with his deep industry knowledge and stature. Like all of our leadership and colleagues, we look to him to help expand and deepen the nThrive community engagement program both internally and externally.

An active family physician for 39 years, Dr. Couch previously served as Vice President of Innovation at Baylor Scott & White Health. He was also immediate past President of Baylor Quality Alliance, a clinically integrated Accountable Care Organization (ACO) of over 5,000 physicians and 46 hospitals aligned with Baylor Scott & White Health Care System.

As founding President of a large, successful Accountable Care Organization, Dr. Couch is a recognized authority in ACO formation, development, and management and author of the 2016 ACO book, Accountable.

Dr. Couch was an AOA graduate of the University of Florida Medical School and attended postgraduate training at Parkland Hospital in Dallas. He then received his Master of Medical Management from Tulane University in New Orleans.

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