Health care systems now have an added challenge of shifting from a volume to a value strategy. As a result of this shift, there is an even greater need for comprehensive examination and understanding of the multifaceted health care marketplace. Deeper visibility and analysis of both the current and surrounding marketplace will allow you to confidently lead your health system into the new value-based health care environment.
Market Analyzer is a robust analytics solution that provides clear and broad visibility into your market while revealing specific opportunities for growth. The solution uncovers and pinpoints gaps by providing an apples-to-apples comparison of competitors within a given market across service lines, resulting in the identification of areas with the greatest potential for market growth.
It provides you with access to the lowest possible data element, allowing you to make the deepest market assessment. The solution transforms state datasets by identifying market potential by drilling down into both state and internal system inpatient & outpatient, and physician datasets within specified markets.
Market Analyzer provides specific market insight into:
Competitor Market Share
Gain visibility into market share percentage within a specific facility by service line, DRG, patient type, etc. Determine ZIP code dependence by access into existing facilities’ dependency on primary, secondary and/or tertiary service areas.
Exact Population Mix
Deepen your understanding of patient population via interactive maps. Acquire visual representation of patients within a market to determine market potential for services currently offered as well as potential services.
Service Line Trending
All inpatient & outpatient, and physician services are assigned to a standard service line definition to accurately decipher provider referral patterns, trend across facilities and competition, and see the direct impact a physician specialty has across all hospital service lines.
Physician Referral Patterns
Identify gaps in services by tracking patient in-migration and out-migration patterns. Determine where patients are seeking care, whether it be inside or outside your service area including facilities in neighboring states.
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