The course of healthcare in our country permanently changed in 2020. Besides the unprecedented virus that crippled healthcare organizations throughout the world, the election of Joe Biden as the 46th president guaranteed that healthcare policy change was on the horizon. This new administration’s focus has been directly influenced by the innovations utilized in response to the Covid-19 pandemic, especially a renewed focus on patient access and overall patient convenience. More than ever before, healthcare solutions such as virtual care, remote patient monitoring and frictionless digital front doors are key for hospitals and healthcare organizations to thrive and remain competitive. To succeed in the future, these policies must be adopted.
Virtual care isn’t going away
Of all these new focuses, virtual care or telehealth is a healthcare solution that should be the most familiar in the medical landscape due to the Covid-19 pandemic. Providing patients with the ability to speak to a doctor from the comfort of their own home has obvious benefits. While the world paused to help stop the spread of an infectious disease, virtual care became the norm and clearly proved convenient for both the doctor and the patient. Virtual care and telehealth allow physicians to see more patients in a day and patients to fit appointments into their schedules with greater ease. Telehealth also offers more opportunities for patients to ask questions about simple symptoms such as cold, flu or sinus infections, as it requires less effort for them to reach out. Virtual care can also take a hybrid approach – patients can be seen physically for tests, but the results can easily be shared via a video chat visit.
Remote monitoring offers more than convenience
Even when going about their normal day at home, a patient’s health can be tracked – enter ‘remote patient monitoring’. While it sounds complicated, it’s as simple as wearing an Apple watch or Fitbit. Going farther than just convenience, remote patient monitoring brings about a more comprehensive view of the patient’s conditions. Instead of relying on testing while a patient is in the doctor’s office, remote patient monitoring offers a view of their entire life, allowing clinicians to determine what things may have triggered spikes in heart rate, blood pressure and other health indicators. Additionally, this more comprehensive view gives clinicians the visibility to identify high-risk patients and prevent them from entering situations where the patient is being put under financial stress.
Frictionless digital front doors improve the patient experience
The final key that hospitals and healthcare organizations must adopt is a frictionless digital front door, which is defined as how much difficulty the patient has when they use your website for things like scheduling appointments, looking up symptoms or even paying for healthcare solutions. A frictionless digital front door strategy is critical to the overall patient experience, yet many healthcare organizations make the mistake of assuming they know the behaviors and tendencies of their patients instead of asking them and improving their websites accordingly. When developing your digital front door, it is important to provide patients personalized information and meet them where they are, when they want and in the form they prefer.
Healthcare organizations have faced incredible challenges since early 2020, and it would be reasonable to expect some faltering in response, but these challenges have also presented a path to an overall improvement in our nation’s healthcare landscape. With nThrive’s industry-leading suite of healthcare revenue cycle technologies, your hospital or healthcare organization can achieve a patient-first approach that adapts to the consumer’s expectations and enhances your overall revenue cycle performance.
Contact an nThrive expert today to learn more how we make healthcare revenue cycle management simple, efficient and accurate.